Napa Valley Wine Experience
Napa Valley, California
Destination-scale experiential wine concept integrating storytelling, hospitality, and immersive environments.
The Napa Valley Wine Experience is a complete destination property concept created by Daren with continuing hopes of finding funding and a final site.
Designed to be a 15 acre property with multiple programatic elements, the Wine Experience is meant to be a hub for visitor's to one of the most celebrated wine regions on earth. Combining brand-agnostic wine tastings with a marketplace, dining, exhibits, concierge services, a learning center and exhibits, and eventually hotel rooms, the flagship is a circular theater that takes guests on an emotional journey connecting them deeply to the region and artistic passion of its winemakers.
The concept has reached early schematic phase, with preliminary budgetings, capacity and space studies.